Core values that are imbedded into the day to day operations are critical to the long term success of an organization. They bring the company and its employees together, providing a framework for its employees' behavior and interaction with its customers, suppliers and each other.
In June 2011 we surveyed our employees and asked what core values were important to them. Two weeks later, REACH was born.
The star that dots the I in our new Optimum Outcomes logo is a constant reminder we are reaching for superiority in everything we do. Our core values are the driver of how we interact with our clients patients.
Respect: We value ourselves and others, we show consideration
Excellence: We are driven by quality, reaching for superiority in everything we do
Accountability: We are responsible for our actions and inaction
Communication: We are honest, open and sincere in how we interact with our clients, their patients and each other
Honesty/Integrity: We live by a strong moral code of ethics and do so with honor